Font Research

Font research From some research I looked at, many opening font types follow a trend of producing a font that is consistent creating brand loyalty. By having brand loyalty means that the films advertisement team will have the same fonts throughout the whole campaign, for example on the bill boards, on the website and on posters. By doing this it lets the audience to recognise what film it is, even before any footage or sound. For my films opening titles I began to look at existing horror/ action films to see what types of fonts they used. From what I found the genre of film it is plays a part in how the font looks, for example if it was a ‘chick flick’ the font type would stereo typically be pink with swirls or a girly nature. So, because of this I had a look at the fonts used in similar films to mine such as Taken or Hush. Hush’s font types are quite basic and clear but are a serif font, like the picture below that I screen shot, it also has a slight un-even lining to it, this is the type of font I want to use for my film, its clear but has a slight off putting about it suggesting something is wrong maybe. Also that font is carried on throughout the other marketing campaigns such as the front cover or posters, again another campaigning technique that I would want to take up. For my opening titles of my film I looked at some fonts that I would be able to use easily, the main things I looked for when I was picking fonts where that it is serif, and clear enough to read, also I looked for that uneven feel to it that created enigma and mystery, maybe the thought that something bad may happen.