Evaluation Question 4: Who would be the audience for your media product?

For this question I interviewed a typical audience member that my film may receive describing what she is like, what she enjoys and why she may see my film.

From research I found that marketing for existing horror/ action films ranges, action films tend to appeal to a slightly older target audience but because my film is a mixture due to my storyline I also think it aims at a range of late teenagers and late 20's/ early 30's. I also believe due to the storyline that the gender also equally distributed, I believe this because of the young female who is the main character in my film. I think that it is important for the audience to be able to relate to feelings/ actions projected from the actress, making it a more personal film for them to watch. However, stereotypically appealing to the male gender, the action and gore is slightly more appealing to them, men being more stereotypically evil and interested in violence, this is something that may draw them into watching the film.

Also looking at existing films such as Taken and Shutter Island on IMDB the rating of those films are rated 15. I also think its important to rate out film 15 because a strong part of my target audience may be younger, the younger generation also tend to have a bigger disposable income, this is why most big movies are targeted as demographic.

Being a kidnapping storyline of a young girl the film has relevance to the demographic group who are able to relate to the fear and horror of the similarly aged girl. So, as a result of this it is not that from research which has solely influenced me to chose that certain age group, but also personal reflections and as being part of the younger generation myself, I chose to focus on the interests and relations of my age groups.

Despite the usual way of identifying a audience is to spilt the audience up into groups of different genders, age, class, race or status this is not my aim in attracting my target audience. My aim is to attract as wider audience as I can, which having a slightly mixed genre of film is slightly easier in terms of not narrowing it down as much.